New Marketing & Sales Toolkit Resources!


We’re excited to announce that we recently added a whole new slew of resources to our Marketing & Sales Toolkit! As always, these resources were recommended, and many of them written, by our amazing community of farmers, ranchers and subject-matter experts. A big thank you to all of our contributors!

For a taste of what’s new, check out several of the resources highlighted below. To see the entire list, visit our Toolkits page. If you have a great resource to share, please send them our way.

Choosing Sales Channels

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Marketing Tip Sheet
Tips, advantages and considerations in choosing a marketing channel, including farmers markets, institutions, restaurants and wholesale.

Pricing Your Product

Screen Shot 2015-01-05 at 2.13.12 PMPricing Your Products & Tracking Sales
Basic tips to improve your pricing strategy, competitively price your products, and track sales.
Source: FarmsReach

Wholesale Marketing & Sales

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Safe, Inexpensive & Sustainable Packing Tips
Tips to pack your product safely, inexpensively, and sustainably, including leads on box and supply companies referred by our farmer community.
Source: FarmsReach

Screen Shot 2015-01-05 at 2.26.55 PMLabeling Solutions & the Produce Traceability Initiative (PTI)
Basics about why the PTI was developed and what labels are required for your product, including a Q&A with service provider Top 10 Produce on their labeling solutions program.
Source: FarmsReach

Direct Marketing & Sales

Screen Shot 2015-01-05 at 2.32.54 PMFarmers Market Insurance: An Introduction to Policy Types & Common Themes
Guide to understand basic policies, what those policies cover, and how to guarantee you are purchasing a policy that provides the right coverage.
Source: Farmers Market Coalition


Screen Shot 2015-01-05 at 2.36.58 PMTips to Improve Your Brand and Market Value
Basic tips to create a brand, such as building a vision, identifying your core audience and competitors, and creating an elevator pitch.
Source: FarmsReach

Online Marketing

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Tips for Creating an Inviting & Usable Website
Recommendations for creating or re-launching an eye-catching website, including the power of simplicity, layering content, using imagery, and making it mobile-friendly.
Source: FarmsReach

Value-added Products

Screen Shot 2015-01-05 at 2.45.10 PMAdding Value to Farm Products: Getting the legal ducks in a row
Webinar discussing the legalities of adding a value-add component to your business including employment laws, liability potential, state/federal regulations, and taxes.
Source: Farm Commons

Agritourism & Other Revenue Streams

Screen Shot 2015-01-05 at 3.03.28 PMAgritourism as a Value-Add to Your Farm Business
Tips to consider before adding agritourism programs to your business, including time commitment, writing a business plan, and studying the local competition.
Source: FarmsReach

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Marketing Strategies for Agritourism Operations
Comprehensive guide to building an agritourism marketing strategy, including tips to differentiate your operation, increase sales, and utilize online marketing.
Source: UC ANR

Be sure to check out the complete Marketing & Sales Toolkit for more resources on choosing your sales channels, wholesale marketing, sales, cottage food laws, and agritourism. 

Also check out our twelve-part blog series on Marketing & Sales which includes even more resources from partner organizations and subject-matter experts.

If you have questions or words of wisdom about all things marketing and sales, visit FarmsReach Conversations and post a question or comment!

If you have other great resources to share, get in touch. We’d love to hear from you.

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