Marketing & Sales Series: Pt 11 ~ GAP 101, Group GAP Certification & Online Food Safety Tools

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Today our Marketing & Sales series continues with guidance and tools to help you improve on-farm food safety. We hear from Raman Maangat, Food Safety Program Manager with the Community Alliance with Family Farmers (CAFF) on the ins and outs of Good Agricultural Practices (GAPs), Jeff Farbman, Sr. Program Associate with the Wallace Center on a new Group GAP (GGAP) certification program slated to launch in 2016, and Conor Butkus, Business Development Program Coordinator with familyfarmed.org about their easy-to-use food safety tool.

Read on to learn more about why GAPs are important, ways to easily incorporate them into your on-farm practices, and how Group GAP certification and a user-friendly online food safety tool can save you time and money!


Written by Raman Maagnat.

Good Agricultural Practices (GAPs) are practices that growers adopt/adapt on their farm in order to minimize the risk of contaminating the food they produce. The key for growers is to understand their own practices and how they may be impacting the safety of the produce they are growing, and where necessary, adapt/adopt new practices.

The push to implement GAPs may be driven by a number of factors including your customers, insurance companies, and changing regulations, such as the Food Safety Modernization Act (FSMA) to be finalized in 2015 and/or state laws like California’s AB 224 (direct marketing and CSAs) & AB 1871 (direct marketing and farmers markets).

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Marketing & Sales Series: Pt 6 ~ New Farmers Market Resources Added to Toolkits!

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We’re excited to announce new farmers market resources in our Marketing & Sales Toolkit! Whether you’re new to this direct marketing channel or currently sell at many markets, these resources will help you think about your pricing strategy, improve the look and feel of your stall, begin to introduce mobile payment options, and more.

All of our Toolkit resources are recommended by our Featured Farmerspartners, and the community. We hope you use the checklists, info sheets, spreadsheets, and detailed practical references to make the most of your markets and maximize sales. Below is a sampling of our new additions. We’re adding more resources to this Toolkit all the time, so stay tuned for updates!


Getting Started with Farmers Markets
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Comprehensive guide for beginning to sell at the farmers markets, including tips on what to know before you begin, choosing a market, finding your niche, and understanding your competition.
Source: Wallace Center

Farmers Market Break-Even Calculator 
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Loosely adapted from Richard Wiswalls’ popular book The Organic Farmer’s Business Handbook, this simple worksheet helps you quickly calculate your required daily sales at each farmers market to break even.
Source: FarmsReach

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