Marketing & Sales Series: Pt 10 ~ Labeling Solutions & the Produce Traceability Initiative (PTI)

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Today, our Marketing & Sales series continues with information on the Produce Traceability Initiative (PTI), including a Q&A with Top 10 Produce founder, John Bailey.

Many members of our farming community are already familiar with PTI regulations and have found labeling solutions that work for them. However, if you’re new to these requirements or are thinking of selling your product outside of direct to consumer sales channels, this is important information to know.

Read on to learn more about how the PTI was developed, what type of labels are required for your product, and why Top 10 Produce may be a great starting point if you’re a small farmer looking into labeling solutions.


Why was the PTI developed?

Federal and state agencies and the produce industry have had difficulty quickly identifying the source of foodborne illnesses, as shown by the difficulty of backtracking outbreaks in recent years. This has prompted the produce industry to work nationally and internationally on an industry-wide, voluntary, electronic Produce Traceability Initiative (PTI). This initiative was started by 48 leading produce companies and is endorsed in the US by the Produce Marketing Association and the United Fresh Produce Association.

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