Marketing & Sales Series: Pt 12 ~ ‘Speed Dating’ Connects Farmers and Schools

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Today, we conclude our Marketing & Sales series with a great article from Civil Eats on San Diego’s “Let’s Go Local” event. In its second year, this meet-and-greet or ‘speed dating’ event brings together farmers, food distributors, and representatives from dozens of area school districts to build connections and have conversations that lead to sales.

As San Diego’s farm to school programs continue to grow, events like this are a great way to build relationships and get more local food into school district kitchens. Read on to learn more and perhaps consider hosting an event like this in your area!


Written by  on October 30, 2014.

On a recent Friday outside San Diego, California, 26 farmers and eight food distributors set up tables at a local ranch. Representatives from dozens of area school districts (plus a few folks from universities, hospitals, restaurants, grocers, senior centers, and preschools) shuffled from booth to booth, tasting growers’ products, shaking hands, and hashing out potential business deals. When asked how he’d done at the end of the day, Colin Bruce, salesman for the award-winning hydroponic farm Go Green Agriculture, pulled a wallet-sized stack of business cards from his pocket and fanned them out. “This is a unique event,” he said.

The “Let’s Go Local!” produce showcase was sponsored by the San Diego County Farm to School Taskforce, a project of a local obesity prevention program. The event was designed to make possible what many farms and institutional buyers have trouble navigating on their own—conversations that lead to sales. Call it speed-dating for farmers and institutions in a place where the farm to school movement has officially taken off.

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