Marketing & Sales Series: Pt 11 ~ GAP 101, Group GAP Certification & Online Food Safety Tools

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Today our Marketing & Sales series continues with guidance and tools to help you improve on-farm food safety. We hear from Raman Maangat, Food Safety Program Manager with the Community Alliance with Family Farmers (CAFF) on the ins and outs of Good Agricultural Practices (GAPs), Jeff Farbman, Sr. Program Associate with the Wallace Center on a new Group GAP (GGAP) certification program slated to launch in 2016, and Conor Butkus, Business Development Program Coordinator with familyfarmed.org about their easy-to-use food safety tool.

Read on to learn more about why GAPs are important, ways to easily incorporate them into your on-farm practices, and how Group GAP certification and a user-friendly online food safety tool can save you time and money!


Written by Raman Maagnat.

Good Agricultural Practices (GAPs) are practices that growers adopt/adapt on their farm in order to minimize the risk of contaminating the food they produce. The key for growers is to understand their own practices and how they may be impacting the safety of the produce they are growing, and where necessary, adapt/adopt new practices.

The push to implement GAPs may be driven by a number of factors including your customers, insurance companies, and changing regulations, such as the Food Safety Modernization Act (FSMA) to be finalized in 2015 and/or state laws like California’s AB 224 (direct marketing and CSAs) & AB 1871 (direct marketing and farmers markets).

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Marketing & Sales Series: Pt 12 ~ ‘Speed Dating’ Connects Farmers and Schools

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Today, we conclude our Marketing & Sales series with a great article from Civil Eats on San Diego’s “Let’s Go Local” event. In its second year, this meet-and-greet or ‘speed dating’ event brings together farmers, food distributors, and representatives from dozens of area school districts to build connections and have conversations that lead to sales.

As San Diego’s farm to school programs continue to grow, events like this are a great way to build relationships and get more local food into school district kitchens. Read on to learn more and perhaps consider hosting an event like this in your area!


Written by  on October 30, 2014.

On a recent Friday outside San Diego, California, 26 farmers and eight food distributors set up tables at a local ranch. Representatives from dozens of area school districts (plus a few folks from universities, hospitals, restaurants, grocers, senior centers, and preschools) shuffled from booth to booth, tasting growers’ products, shaking hands, and hashing out potential business deals. When asked how he’d done at the end of the day, Colin Bruce, salesman for the award-winning hydroponic farm Go Green Agriculture, pulled a wallet-sized stack of business cards from his pocket and fanned them out. “This is a unique event,” he said.

The “Let’s Go Local!” produce showcase was sponsored by the San Diego County Farm to School Taskforce, a project of a local obesity prevention program. The event was designed to make possible what many farms and institutional buyers have trouble navigating on their own—conversations that lead to sales. Call it speed-dating for farmers and institutions in a place where the farm to school movement has officially taken off.

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