Marketing & Sales Series: Pt 6 ~ New Farmers Market Resources Added to Toolkits!

farmers-market-north-sydney-590

We’re excited to announce new farmers market resources in our Marketing & Sales Toolkit! Whether you’re new to this direct marketing channel or currently sell at many markets, these resources will help you think about your pricing strategy, improve the look and feel of your stall, begin to introduce mobile payment options, and more.

All of our Toolkit resources are recommended by our Featured Farmerspartners, and the community. We hope you use the checklists, info sheets, spreadsheets, and detailed practical references to make the most of your markets and maximize sales. Below is a sampling of our new additions. We’re adding more resources to this Toolkit all the time, so stay tuned for updates!


Getting Started with Farmers Markets
Screen Shot 2014-09-24 at 9.52.35 AM

Comprehensive guide for beginning to sell at the farmers markets, including tips on what to know before you begin, choosing a market, finding your niche, and understanding your competition.
Source: Wallace Center

Farmers Market Break-Even Calculator 
Screen Shot 2014-09-24 at 9.55.54 AM

Loosely adapted from Richard Wiswalls’ popular book The Organic Farmer’s Business Handbook, this simple worksheet helps you quickly calculate your required daily sales at each farmers market to break even.
Source: FarmsReach

Continue Reading →

Stack ’em High, Watch ’em Fly ~ 10 Tips for Farmers Market Sales, Part 2

farmers

Here is Part 2 of my farmers market blog, including the second round of tips for achieving a well-managed, high-sale market stall. See Part 1 for the first five tips!

Two weeks ago I visited three farmers markets in the Bay Area to answer the questions:

  • How can farmers adjust to the slower winter months?
  • How can farmers make their stalls look inviting, abundant and eye-catching this time of year, when stocks are seemingly low?
  • What are the tricks of the trade to maintain sales?

Having come from Vermont, I started my casual research with the assumption that winter means fewer sales and greatly diminished product variety. I was surprised to learn that that’s not exactly the case. In California, there is almost the same amount of variety all year long.

What actually changes the most this time of year is the color palette, which can give a customer like me the sense that there is less to choose from. In the winter months, out go the baskets of red and pink tomatoes, and in come the dark leafy greens – and many different varieties of them!

So, with some of my initial assumption of less to choose from disproven pretty quickly, I then asked the vendors what tricks they use, and would suggest to other farmers, to best manage their stalls, and lure people in. The tricks and tips were endless!

Continue Reading →

Stack ’em High, Watch ’em Fly ~ 10 Tips for Farmers Market Sales, Part 1

cooking, Eva Antczak, farmers market, Marin, market-to-table, organic, Shanti ChristensenIMG_2914

This week I visited three farmers markets in the Bay Area to answer the questions:

  • How can farmers adjust to the slower winter months?
  • How can you make your stalls look inviting, abundant and eye-catching this time of year, when stocks are seemingly low?
  • What are the tricks of the trade to maintain sales?

Having come from Vermont, I started my casual research with the assumption that winter means fewer sales and greatly diminished product variety. I was surprised to learn that that’s not exactly the case. In California, there is almost the same amount of variety all year long.

What changes the most at the change of season, however, is the color palette. It also can give a customer like me the sense that there is less to choose from. In the winter, out go the baskets of red and pink tomatoes, and in come the dark leafy greens – and many different varieties of them!

So, with some of my initial assumption of less to chose from disproven pretty quickly, I then asked the vendors what tricks they use, and would suggest to other farmers, to best manage their stalls, and lure people in. The tricks and tips were endless!

Here are the first five tips for achieving a well-managed, high-sale market stall. (A link to part 2 is at the bottom!)

Continue Reading →

Featured Farmer Spotlight: Judith Redmond of Full Belly Farm

Every week, we’ll spotlight a FarmsReach Featured Farmer. Our Featured Farmers are brimming with great ideas and knowledge to share with the farming community. Feeling a spark of curiosity? There’s no question too simple or tough. Ask a question or add a Conversation and we’ll be sure it’s answered within a day or two.

This week, we’re featuring Judith Redmond, one of the dedicated owners of Full Belly Farm, a certified organic farm located in the beautiful Capay Valley of northern California. Their farm has been certified organic since 1985, where they strive to continue supporting local food systems and creating a strong local food economy.

Continue Reading →