We’re excited to announce that we recently added a whole new slew of resources to our Marketing & Sales Toolkit! As always, these resources were recommended, and many of them written, by our amazing community of farmers, ranchers and subject-matter experts. A big thank you to all of our contributors!
For a taste of what’s new, check out several of the resources highlighted below. To see the entire list, visit our Toolkits page. If you have a great resource to share, please send them our way.
Choosing Sales Channels
Marketing Tip Sheet
Tips, advantages and considerations in choosing a marketing channel, including farmers markets, institutions, restaurants and wholesale.
Pricing Your Product
Pricing Your Products & Tracking Sales
Basic tips to improve your pricing strategy, competitively price your products, and track sales.
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We’re excited to announce new farmers market resources in our Marketing & Sales Toolkit! Whether you’re new to this direct marketing channel or currently sell at many markets, these resources will help you think about your pricing strategy, improve the look and feel of your stall, begin to introduce mobile payment options, and more.
All of our Toolkit resources are recommended by our Featured Farmers, partners, and the community. We hope you use the checklists, info sheets, spreadsheets, and detailed practical references to make the most of your markets and maximize sales. Below is a sampling of our new additions. We’re adding more resources to this Toolkit all the time, so stay tuned for updates!
Getting Started with Farmers Markets
Comprehensive guide for beginning to sell at the farmers markets, including tips on what to know before you begin, choosing a market, finding your niche, and understanding your competition.
Source: Wallace Center
Farmers Market Break-Even Calculator
Loosely adapted from Richard Wiswalls’ popular book The Organic Farmer’s Business Handbook, this simple worksheet helps you quickly calculate your required daily sales at each farmers market to break even.
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