Marketing & Sales Series: Pt 7 ~ Tips for Creating an Inviting & Usable Website

smolak-farms-1

Smolak Farms website, North Andover, MA

Written by guest blogger, Myrna Greenfield, founder of Good Egg Marketing

Creating your first website or considering a relaunch? Whether you hire a professional or build it yourself for free, having a website is still one of the most effective ways to market your farm. Often farms will set up a Facebook page instead of build their own site. Remember, social media sites are great way to get the word out about your brand, but can’t house all of the information potential customers might need.  So, don’t use them instead of having your own site; consider using them as a supplement to your site.

If you can, it can be helpful to hire a professional to set up your website, but if it’s not in your budget, there are several free or inexpensive web platforms that are surprisingly easy to use. In addition to WordPress, the favorite of most small businesses, sites like Weebly, Wix, and Squarespace, have lots of attractive features.

No matter which platform you choose to use, here are some dos and don’ts to keep in mind as you’re planning your site!


1. Keep it simple. Visitors to your home page should be able to “get” you in one glance.

  • Keep your topline navigation menu short, with easy-to-understand tabs.
  • Choose images that make your offerings as clear and compelling as possible.
  • Don’t use too many colors, fonts, flashing images, or boxes.
  • Be careful about using photographs as background images for your site. They can be distracting and compete with the main images on your page. Unless you’ve got good contrast between the background and the rest of your site, use a matching color instead.
  • Make sure the text is easy to read – no shadow typefaces, limit your use of italics and white type reversed out of dark background.
  • If your name of your farm isn’t self-explanatory, a tagline or brief descriptor can help explain what you do.

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Stack ‘em High, Watch ‘em Fly ~ 10 Tips for Farmers Market Sales, Part 1

cooking, Eva Antczak, farmers market, Marin, market-to-table, organic, Shanti ChristensenIMG_2914

This week I visited three farmers markets in the Bay Area to answer the questions:

  • How can farmers adjust to the slower winter months?
  • How can you make your stalls look inviting, abundant and eye-catching this time of year, when stocks are seemingly low?
  • What are the tricks of the trade to maintain sales?

Having come from Vermont, I started my casual research with the assumption that winter means fewer sales and greatly diminished product variety. I was surprised to learn that that’s not exactly the case. In California, there is almost the same amount of variety all year long.

What changes the most at the change of season, however, is the color palette. It also can give a customer like me the sense that there is less to choose from. In the winter, out go the baskets of red and pink tomatoes, and in come the dark leafy greens – and many different varieties of them!

So, with some of my initial assumption of less to chose from disproven pretty quickly, I then asked the vendors what tricks they use, and would suggest to other farmers, to best manage their stalls, and lure people in. The tricks and tips were endless!

Here are the first five tips for achieving a well-managed, high-sale market stall. (A link to part 2 is at the bottom!)

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