Stack ’em High, Watch ’em Fly ~ 10 Tips for Farmers Market Sales, Part 2

farmers

Here is Part 2 of my farmers market blog, including the second round of tips for achieving a well-managed, high-sale market stall. See Part 1 for the first five tips!

Two weeks ago I visited three farmers markets in the Bay Area to answer the questions:

  • How can farmers adjust to the slower winter months?
  • How can farmers make their stalls look inviting, abundant and eye-catching this time of year, when stocks are seemingly low?
  • What are the tricks of the trade to maintain sales?

Having come from Vermont, I started my casual research with the assumption that winter means fewer sales and greatly diminished product variety. I was surprised to learn that that’s not exactly the case. In California, there is almost the same amount of variety all year long.

What actually changes the most this time of year is the color palette, which can give a customer like me the sense that there is less to choose from. In the winter months, out go the baskets of red and pink tomatoes, and in come the dark leafy greens – and many different varieties of them!

So, with some of my initial assumption of less to choose from disproven pretty quickly, I then asked the vendors what tricks they use, and would suggest to other farmers, to best manage their stalls, and lure people in. The tricks and tips were endless!

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Stack ’em High, Watch ’em Fly ~ 10 Tips for Farmers Market Sales, Part 1

cooking, Eva Antczak, farmers market, Marin, market-to-table, organic, Shanti ChristensenIMG_2914

This week I visited three farmers markets in the Bay Area to answer the questions:

  • How can farmers adjust to the slower winter months?
  • How can you make your stalls look inviting, abundant and eye-catching this time of year, when stocks are seemingly low?
  • What are the tricks of the trade to maintain sales?

Having come from Vermont, I started my casual research with the assumption that winter means fewer sales and greatly diminished product variety. I was surprised to learn that that’s not exactly the case. In California, there is almost the same amount of variety all year long.

What changes the most at the change of season, however, is the color palette. It also can give a customer like me the sense that there is less to choose from. In the winter, out go the baskets of red and pink tomatoes, and in come the dark leafy greens – and many different varieties of them!

So, with some of my initial assumption of less to chose from disproven pretty quickly, I then asked the vendors what tricks they use, and would suggest to other farmers, to best manage their stalls, and lure people in. The tricks and tips were endless!

Here are the first five tips for achieving a well-managed, high-sale market stall. (A link to part 2 is at the bottom!)

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Cottage Food Law 101 ~ Cooking Up Business From Your Farm or Home Kitchen

mason-canning-jars

Are you a farmer wanting to produce value-added items? Are you a food entrepreneur looking to expand your business? If you are, listen up! This past year, farmers and food entrepreneurs across CA rejoiced in the new Homemade Food Act (also known as the Cottage Food Act).

The first of its kind in the state, this law has opened the doors for many home cooks and farm businesses looking to expand into value-added products, to use their talents and often abundant harvest, to earn extra money and access new markets.

The law allows producers to sell their goods at farmers markets, in online stores, to wholesalers, in community supported agriculture (CSA) shares, and elsewhere. Without many of the restrictions that govern larger producers, this law aims to stimulate small-scale enterprise development and local economies, without requiring commercial kitchen space or lengthy zoning and regulatory measures!

However, it’s not just a free for all! There are still guidelines and limitations to what and how something is produced. Here at FarmsReach, we created a quick and easy info sheet on the basics of starting a Cottage Food Operation. The following are some highlights. For full details, visit our Cottage Food Law 101 Info Sheet in the Marketing & Sales Toolkit.

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