An Innovative CSA Model ~ Riverhill Farm’s “Friend of the Farm Card”

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Beautiful Riverhill Farm, Nevada City, CA

Today we are featuring an innovative CSA model, created by Riverhill Farm just outside of Nevada City, CA. Customers pre-purchase “Friends of the Farm Cards” in $150, $300 or $450 increments, which can be used to purchase produce from Riverhill’s farm stand or farmers market throughout the year.  Like conventional CSA subscriptions, Riverhill Farm enjoys some prepayment for their crops.  Unlike conventional CSA subscriptions, their customers enjoy the freedom to select what and when to buy their produce, and the farm can focus on fewer, yet still diverse varieties.

Read on as Alan Haight, co-owner of Riverhill Farm, describes their farm’s evolution from traditional CSA to their new Friends of the Farm Card, customer response and effects on their farm operation.

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