We’re excited to announce that we recently added a whole new slew of resources to our Marketing & Sales Toolkit! As always, these resources were recommended, and many of them written, by our amazing community of farmers, ranchers and subject-matter experts. A big thank you to all of our contributors!
Choosing Sales Channels
Marketing Tip Sheet
Tips, advantages and considerations in choosing a marketing channel, including farmers markets, institutions, restaurants and wholesale.
Pricing Your Product
Pricing Your Products & Tracking Sales
Basic tips to improve your pricing strategy, competitively price your products, and track sales.
Wholesale Marketing & Sales
Safe, Inexpensive & Sustainable Packing Tips
Tips to pack your product safely, inexpensively, and sustainably, including leads on box and supply companies referred by our farmer community.
Labeling Solutions & the Produce Traceability Initiative (PTI)
Basics about why the PTI was developed and what labels are required for your product, including a Q&A with service provider Top 10 Produce on their labeling solutions program.
Direct Marketing & Sales
Farmers Market Insurance: An Introduction to Policy Types & Common Themes
Guide to understand basic policies, what those policies cover, and how to guarantee you are purchasing a policy that provides the right coverage.
Source: Farmers Market Coalition
Tips to Improve Your Brand and Market Value
Basic tips to create a brand, such as building a vision, identifying your core audience and competitors, and creating an elevator pitch.
Tips for Creating an Inviting & Usable Website
Recommendations for creating or re-launching an eye-catching website, including the power of simplicity, layering content, using imagery, and making it mobile-friendly.
Adding Value to Farm Products: Getting the legal ducks in a row
Webinar discussing the legalities of adding a value-add component to your business including employment laws, liability potential, state/federal regulations, and taxes.
Source: Farm Commons
Agritourism & Other Revenue Streams
Agritourism as a Value-Add to Your Farm Business
Tips to consider before adding agritourism programs to your business, including time commitment, writing a business plan, and studying the local competition.
Marketing Strategies for Agritourism Operations
Comprehensive guide to building an agritourism marketing strategy, including tips to differentiate your operation, increase sales, and utilize online marketing.
Source: UC ANR
Be sure to check out the complete Marketing & Sales Toolkit for more resources on choosing your sales channels, wholesale marketing, sales, cottage food laws, and agritourism.
Also check out our twelve-part blog series on Marketing & Sales which includes even more resources from partner organizations and subject-matter experts.
If you have questions or words of wisdom about all things marketing and sales, visit FarmsReach Conversations and post a question or comment!
If you have other great resources to share, get in touch. We’d love to hear from you.