Marketing & Sales Series: Pt 6 ~ New Farmers Market Resources Added to Toolkits!

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We’re excited to announce new farmers market resources in our Marketing & Sales Toolkit! Whether you’re new to this direct marketing channel or currently sell at many markets, these resources will help you think about your pricing strategy, improve the look and feel of your stall, begin to introduce mobile payment options, and more.

All of our Toolkit resources are recommended by our Featured Farmerspartners, and the community. We hope you use the checklists, info sheets, spreadsheets, and detailed practical references to make the most of your markets and maximize sales. Below is a sampling of our new additions. We’re adding more resources to this Toolkit all the time, so stay tuned for updates!


Getting Started with Farmers Markets
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Comprehensive guide for beginning to sell at the farmers markets, including tips on what to know before you begin, choosing a market, finding your niche, and understanding your competition.
Source: Wallace Center

Farmers Market Break-Even Calculator 
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Loosely adapted from Richard Wiswalls’ popular book The Organic Farmer’s Business Handbook, this simple worksheet helps you quickly calculate your required daily sales at each farmers market to break even.
Source: FarmsReach

Pricing Your Products & Tracking Sales
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Basic tips to improve your pricing strategy, competitively price your products, and track sales.
Source: FarmsReach

Mobile POS Payment Options for Your Customers
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Basics of mobile point-of-sale (POS) systems, recommendations on the best systems on the market, and options to increase your customer base with recipients of the Supplemental Nutrition Assistance Program and Electronic Benefit Transfer (EBT).
Source: FarmsReach

Vendors: Increase Your Sales at Farmers Markets
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Video webinar covering in-depth strategies to increase farmers market sales, including product placement, time management, and signage.
Source: Appalachian Sustainable Agriculture Project (ASAP)

Farmers Market Supplies
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Simple checklist of common farmers market supplies to bring for your market stall.
Source: FarmsReach

The Art & Science of Farmers Market Display
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Tips for creating a visually inviting, abundant, and customer-friendly market stand to attract more customers and increase sales.
Source: UVM Extension

Farmers Market Vendor Guide for Preparing & Offering Food Samples
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Quick tips on how to avoid contamination and properly clean and sanitize equipment, surfaces, and your hands during market sampling.
Source: Colorado State University Extension

How to Keep Your Customers and Your Money Safe
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Quick reference of safety and security issues at a farmers market, including using canopy weights, hiding electrical cords, and keeping your cash safe.
Source: Growing for Market

Farmers Market Insurance: An Introduction to Policy Types & Common Themes
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Guide to understand basic policies, what those policies cover, and how to guarantee you are purchasing a policy that provides the right coverage.
Source: Farmers Market Coalition

Farmers Markets: Marketing & Business Guide
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Guide for farmers market organizers on how to develop, promote, structure, and evaluate a new farmers market, including do-it-yourself worksheets and examples of surveys, SWOT analysis, and customer evaluations.
Source: NCAT/ATTRA


Be sure to check out the complete Marketing & Sales Toolkit for more resources on choosing your sales channels, wholesale marketing, sales, and cottage food laws. 

We’re continuing to expand the Marketing & Sales Toolkit, so stay tuned for more resources.

If you happened to miss them, check out our other features in the Marketing & Sales series:

If you have questions or words of wisdom about selling at the farmers market, visit FarmsReach Conversations and post a question or comment!

If you have other great resources to share, get in touch. We’d love to hear from you.

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