Category Archives: Hot Topics

Marketing & Sales Series: Pt 4 ~ Mobile POS Payment Options for Your Customers

Square-Wants-to-Replace-POS-Terminals-with-iPads-Prospects-Unclear

Square mobile device

Have you considered turning your smartphone or tablet into a cash register when you’re selling at the farmers market, making deliveries or otherwise interfacing with your customers? If you’re not already accepting EBT payments at the farmers market, do you know just how easy it is to set up?

Today, our Marketing & Sales series continues with a discussion of why a mobile point of sale (POS) system may be right for your operation, including recommendations on the best systems out there. Additionally, we discuss the CalFresh EBT program and ways you and your market can easily offer this type of payment system, and increase your customer base.


What is a mobile POS?

A mobile POS is a smartphone, tablet, or other wireless device that performs the functions of a cash register, anywhere there is a cellular or wireless internet connection. In just a few steps, a smartphone or tablet can be transformed into a mobile POS with a downloadable mobile app, and some simple hardware (a credit card reader, hand-held docking station or printer).

After setup, the POS system links to your bank account and can often also be an integrated component of your larger accounting and data management system. Either way, the cardholder’s information is encrypted and stored in a remote server, “the cloud”, so your customers’  privacy is protected and secure.
Continue Reading →

Marketing & Sales Series: Pt 3 ~ Safe, Inexpensive & Sustainable Packing Tips!

7754786720_b80dcdb8b4

There’s a lot to consider when packing for market, such as food safety, box sourcing, labeling, standard pack sizes, and much more. Today, we continue our Marketing & Sales series with tips from Community Alliance with Family Farmers (CAFF), Riverdog Farm, and Full Belly Farm on how to pack your product safely, inexpensively, and sustainably. We also give some great leads on box and supply companies referred by our farmer community. Read on for valuable tips about:

  • Packing and Food Safety
  • Wholesale Pack Requirements
  • Bulk Order Boxes & Labels
  • Cardboard Boxes & Supplies
  • Reusable Packaging

Packing and Food Safety

You’ve got to get your product to market, and that means putting it in some sort of packaging. While it might seem easier to just throw it in a box, there are guidelines – some by law and some required by different types of customers – that you must follow. Here are some tips from Heather Granahan, the North Coast Regional Food System Advisor for CAFF, on how to pack safely in the field and the packing house.

Continue Reading →

Marketing & Sales Series: Pt 2 ~ Pricing Your Products & Tracking Sales

10858163763_b01bf8571d_o

Today, our Marketing & Sales series continues with tips from our farming community and University of Vermont Cooperative Extension on how to accurately price your products and track sales.

Tracking prices in the volatile fresh foods market is tough, regardless of how large or small your operation is. It’s inevitable that sometimes you’ll be below and sometimes you’ll be above the average market rates. Thus, the most important thing to ensure is that you’re making money on every transaction, and that you are truly covering your costs and making a profit. Luckily, there are many tools out there to help you do just this.

Read on as we help you think about your pricing strategy. Whether you’re a small or medium-sized farm, knowing the basics and thinking about how to improve your systems will pay off.

Continue Reading →

Marketing & Sales Series: Pt 1 ~ Comparing Your Sales Channels

14391712056_b790504353_o

With the ongoing popularity of our Water & Drought Management and Labor & Worker Safety series, we’re excited to announce our next two-month series of blog features about Marketing & Sales. 

This new series will be a mix of practical resources created by our partners combined with farmer stories and useful tips. We are pulling information from branding experts, food safety and value-added food specialists, experienced vegetable and livestock farmers, and farms of all sizes developing their marketing and sales strategy.


To kick things off, we’re discussing the importance of choosing the right mix of sales channels for your operation. There are many issues to consider and many different channels to get your product to the final end-consumer.

Read on as we help you think about your strategy, how to choose the channels that will work for you, and – most importantly – maximize your profit!

Continue Reading →

Labor Series: Pt 10 ~ New FarmsReach Labor & Worker Safety Toolkit!

04_glebocki_farms

We’re excited to focus the final installment in our Labor & Worker Safety Series on the FarmsReach Labor & Worker Safety Toolkit. It provides checklists, info sheets, spreadsheets, and detailed practical references to help you better manage your employees.

All of our Toolkit resources were recommended by our Featured Farmerspartners and the community, and are categorized by topic:

We hope these resources provide practical ideas and tools to start thinking differently about managing your team!

Below is just a sampling from the new Labor & Worker Safety Toolkit.

Continue Reading →

Labor Series: Pt 9 ~ Navigating Labor Contractors ~ Tips from AgSafe’s Amy Wolfe

Farm-workers-700x468

Written by guest blogger, Amy Wolfe, President and CEO of AgSafe. AgSafe works to provide employers and employees in the agricultural industry with the education and resources needed to prevent injuries, illnesses, and fatalities. 

In today’s agricultural industry, contract labor is playing an increasingly important role in getting our vast array of commodities to consumers. Whether it’s a result of labor shortages or growers’ desire to minimize the risks inherent in being an employer, the number of licensed farm labor contractors (FLCs) is on the rise to help fill that need. It is imperative that farmers understand the legal parameters for FLCs and how to ensure they are working with a business legally in compliance.

Read on as I discuss the basics of farm labor contractors, how to find those that are legally registered, and what additional paperwork a farmer should request before working with one.

Continue Reading →

The Love Lives of Farmers: How to Make Rural Romance Work

Library_Congress_Nebraska-e1402330345935-680x474

A resettled young couple in Nebraska, 1936. Photo by Arthur, Rothstein/Library of Congress.

This article was first published on Civil Eats, June 2014. This article is now being republished with permission from the author, Kristina Johnson. Kristina is a Bay Area, freelance journalist focused on agriculture and rural life. 

When a friend of mine moved to a rural part of California, she called her new home “BYOB” or “Bring Your Own Boyfriend.” “The pickings out here are slim,” she said.

The problem with this advice was that my dater’s luck in the city hadn’t been so great either. And on the many nights when I waited for a guy to call, I doped up on rural romances. I treated my disappointment with the hope that outside city limits there was a place—Farmland, America—where the cowboys were monogamous and the vegetable growers knew how to ask a girl out.

So I started asking farmers about their love lives with plans to write about what I found. But I also had my own agenda: I wanted to know if I moved to the country whether there would be someone there worth having a relationship with. I was looking for the pastoral version of a romantic cheat-sheet, a farmer’s guide to successful matches.

Continue Reading →

Member Spotlight: Bryce Loewen of Blossom Bluff Orchards

972132_10151665259364308_1149277334_n

Sun-dried fruit at Blossom Bluff Orchards

This week we’re featuring Bryce Loewen, of Blossom Bluff Orchards, in California’s San Joaquin Valley. Since 1931, his family has been producing a wide variety of high quality fruit. Today, they grow over 150 varieties of CCOF-certified tree fruit on just under 80 acres.

In addition to selling fresh fruit, an innovative part of their business plan is to dry fruit and sell it year-round. During the summer months, the leftover peaches, plums, nectarines, and apricots are cut by hand, pitted, and then laid out on wooden raisin trays to dry naturally in the sun. During the cooler fall and winter months, they slice their persimmons and mandarins into thin disks and dry them in an industrial grade dehydrator. So tasty!

Read on as Bryce tells us about how he got into farming, what important pieces of advice he’s learned over the years, and where you can find his delicious fruit!

Continue Reading →

Organic Life Film: Becoming a Farmer & Maintaining Your Sanity, Too!

The-Organic-Life-Poster_Final_web

Written by guest blogger, Austin Blair, who is featured in the film The Organic Life.

As an individual farmer, you will face challenges in each farming situation, yet some elements of human nature (and perhaps more aptly, farmer nature) are inescapable. In my limited experience apprenticing on a non-profit teaching farm (Soil Born), running a small farm (now run by another farmer as Lunita Farm Design), and working for another farmer (Paul’s Produce), I have learned that balancing full days on the farm and a personal life is a constant dance.

My outlook was further informed by a supportive, non-farming partner, who certainly has an outside perspective on the issue. She has forced me to confront the conundrum of how to maintain a relationship and still be an effective farmer. (Spoiler alert: we’re married, so it can work!)

This has been my experience farming, and these are the things that have worked for us.

Continue Reading →

Labor Series: Pt 8 ~ Best Practices in Farm Labor Management

blog pic 1

Lunchtime at Gathering Together Farm in Philomath, Oregon

Our Labor & Worker Safety series continues today with tips to improve labor management on the farm. This feature is an abbreviated version of a 2006 study conducted by the California Institute for Rural Studies, written by Ron Strochlic and Kari Hamerschlag.

During the study, twelve farm owners and more than eighty farmworkers in California were interviewed to gain insight into the best labor management practices and the benefits that farmworkers value most.

Read on as we discuss the most outstanding practices identified in the study. It should come as no surprise that farmworkers value what most of us have come to expect or desire from our own places of work: a living wage, respectful treatment, safe conditions, health insurance, benefits, and the ability to advocate for improved conditions without fear of retribution.

We hope the following examples inspire you to think about your farm’s labor management practices and make improvements if needed!

Continue Reading →