Author Archives: Melanie Cheng

Grocery Delivery Service Instacart Partners with FarmsReach for Delivery from Local Farmers Markets

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NOTE: The East Bay farmers market deliveries pilot has been suspended, and Instacart and FarmsReach are conducting a feasibility study of deliveries from farmers markets from the San Francisco urban center.

Below is the press release that went out today announcing our partnership with Instacart.  Exciting times!


San Francisco, Calif. – September 11, 2014Instacart, the only service that can deliver groceries from multiple local stores within an hour, announced today that it has partnered with FarmsReach, a platform for small and medium-scale farms to access the products, support and services they need to be successful.

Instacart will begin delivering groceries from Farmers Markets in San Francisco’s East Bay and plans to expand beyond that area soon.

Initially, Instacart will be delivering from Farmers Markets on:

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Birth of a New Nonprofit Organization: the Farmers Guild!

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Last summer, with a shared vision, FarmsReach and the Farmers Guild joined forces to better connect the agricultural community in California. At that time, there was just one Farmers Guild in Sebastopol, which brought together anywhere from 20-50 farmers for a casual monthly potluck. FarmsReach had also recently launched its online platform to build stronger connections between both farmers and partner agricultural organizations.

Since then, both the Farmers Guild and FarmsReach have grown tremendously together.

With the help of FarmsReach’s funding and supportive online community, as well as the donated time and space by Guild member volunteers and Grange Halls, the Farmers Guild has expanded to six more regions, stretching from Mendocino to Nevada County to Santa Cruz – with more to come.

We first highlighted Evan Wiig, the founder of the first Farmers Guild and co-organizer of each of the new Guilds, back in September. Now it’s with great excitement that we announce the formation of the new Farmers Guild nonprofit organization in which he will serve as Executive Director.

Evan has been an infectious speaker and inspiring community organizer for the Farmers Guild and FarmsReach while we have worked together. Below I talked briefly with Evan about his plans for the Guilds going forward!

Continue Reading →

Birth of a New Nonprofit Organization: the Farmers Guild!

10839556895_c261027ccc_o

Last summer, with a shared vision, FarmsReach and the Farmers Guild joined forces to better connect the agricultural community in California. At that time, there was just one Farmers Guild in Sebastopol, which brought together anywhere from 20-50 farmers for a casual monthly potluck. FarmsReach had also recently launched its online platform to build stronger connections between both farmers and partner agricultural organizations.

Since then, both the Farmers Guild and FarmsReach have grown tremendously together.

With the help of FarmsReach’s funding and supportive online community, as well as the donated time and space by Guild member volunteers and Grange Halls, the Farmers Guild has expanded to six more regions, stretching from Mendocino to Nevada County to Santa Cruz – with more to come.

We first highlighted Evan Wiig, the founder of the first Farmers Guild and co-organizer of each of the new Guilds, back in September. Now it’s with great excitement that we announce the formation of the new Farmers Guild nonprofit organization in which he will serve as Executive Director.

Evan has been an infectious speaker and inspiring community organizer for the Farmers Guild and FarmsReach while we have worked together. Below I talked briefly with Evan about his plans for the Guilds going forward!

Continue Reading →

Microloan Options for Small Farms ~ Recap from the CA Small Farm Conference

CA SFC

Last week the 27th California Small Farm Conference took place in Rohnert Park, about an hour north of San Francisco. You never know exactly what to expect at this annual event, since it moves across California each year and offers ever-changing workshops designed with the help of each region’s local agriculture organizations.

This year the Workshops were organized into some hot topics (Emerging Issues, Production, Farm Management, Marketing, and Farmers Markets), and were chock full of some really valuable, practical content. It was a welcome problem not being able to decide which ones to attend!

We co-hosted one session on Crowd-Sourcing & Community Sharing, where FarmsReach, The Farmers Guild, CropMobster and Farm Hack Davis joined forces for an interesting discussion on the power of collaboration within the food and farming community.

Continue Reading →

Microloan Options for Small Farms ~ Recap from the CA Small Farm Conference

CA SFC

Last week the 27th California Small Farm Conference took place in Rohnert Park, about an hour north of San Francisco. You never know exactly what to expect at this annual event, since it moves across California each year and offers ever-changing workshops designed with the help of each region’s local agriculture organizations.

This year the Workshops were organized into some hot topics (Emerging Issues, Production, Farm Management, Marketing, and Farmers Markets), and were chock full of some really valuable, practical content. It was a welcome problem not being able to decide which ones to attend!

We co-hosted one session on Crowd-Sourcing & Community Sharing, where FarmsReach, The Farmers Guild, CropMobster and Farm Hack Davis joined forces for an interesting discussion on the power of collaboration within the food and farming community.

Continue Reading →

A New Community-Based Sustainable Seed Marketplace

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Since 2011, FarmsReach has been working with nonprofit, academic and farmer partners to identify how we may best contribute to improving the quantity and quality of non-GMO, untreated seed purchased by production farmers.

After a few years’ research and input from farmers, seed dealers and seed breeders, we were excited to “unveil” the Sustainable Seed Marketplace pilot at this year’s Organic Seed Alliance conference, and we invite your feedback!

Continue Reading →

A New Community-Based Sustainable Seed Marketplace

SeedLandingBanner

 

Since 2011, FarmsReach has been working with nonprofit, academic and farmer partners to identify how we may best contribute to improving the quantity and quality of non-GMO, untreated seed purchased by production farmers.

After a few years’ research and input from farmers, seed dealers and seed breeders, we were excited to “unveil” the Sustainable Seed Marketplace pilot at this year’s Organic Seed Alliance conference, and we invite your feedback!

Continue Reading →

FarmsReach Social Media Roundup

On the FarmsReach Facebook and Twitter pages, we’ve been posting a mix of news, inspirational quotes, photos and more each day.

All these social media sites are overflowing with information. For those who shy away from the information overload of tracking each of these social sites, we’ve decided to give you a biweekly “best of” roundup of posts.

If you like, you can “Like” us on Facebook, or follow us on Twitter to access the information flow. Otherwise, we hope you enjoy our digest of best picks!


Properly Managing Dry Periods For Healthy Female Ruminants

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With dairy cows, goats and ewes the goals are healthy, productive mothers that deliver vigorous offspring, milk well, do not lose too much condition and breed back on time. These goals can be achieved by properly managing the dry period and transition to lactation.

CAFF Produces Guide to Serve Farm Produce In Schools

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Farm-fresh food is making a comeback in schools — more than half of California’s 1,000 school districts are engaged in Farm to School activities, according to the USDA’s new Farm to School Census.

Continue Reading →

FarmsReach Social Media Roundup

On the FarmsReach Facebook and Twitter pages, we’ve been posting a mix of news, inspirational quotes, photos and more each day.

All these social media sites are overflowing with information. For those who shy away from the information overload of tracking each of these social sites, we’ve decided to give you a biweekly “best of” roundup of posts.

If you like, you can “Like” us on Facebook, or follow us on Twitter to access the information flow. Otherwise, we hope you enjoy our digest of best picks!


Properly Managing Dry Periods For Healthy Female Ruminants

Screen Shot 2014-01-10 at 9.14.57 PM

With dairy cows, goats and ewes the goals are healthy, productive mothers that deliver vigorous offspring, milk well, do not lose too much condition and breed back on time. These goals can be achieved by properly managing the dry period and transition to lactation.

CAFF Produces Guide to Serve Farm Produce In Schools

Screen Shot 2014-01-10 at 9.20.45 PM

Farm-fresh food is making a comeback in schools — more than half of California’s 1,000 school districts are engaged in Farm to School activities, according to the USDA’s new Farm to School Census.

Continue Reading →

FarmsReach Debuts our Source Directory for CA Farmers!

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FarmsReach hit another milestone this week with the launch of our new Source Directory, the first online guide to the best California contractors, input suppliers, lenders, and all things farming. A big thank you to the FarmsReach community for referring us to all of your favorite businesses and organizations!

We know that operating a farm requires tapping many support people and buying (and borrowing) a lot of equipment and supplies.  Our goal with the new Directory is to give all of our members an easy way to connect with trusted service providers and to make smarter, more informed choices for your businesses.

Click to view Johnny's "mini-site"

Click to view Johnny’s Selected Seeds’ custom pages.

This new section of our site will continue to expand and evolve as we add more listings and add new software functionality.  We’ve already compiled over 300 organizations, suppliers, contractors, lenders, labs and consultants that have been directly referred by FarmsReach members over the past year.  Going forward, we will continue to scour our online Conversations for leads, as well as from the Farmers Guild gatherings and casual conversations.

Like everything else in FarmsReach, the Source Directory is free for farmers to use.  And, for approved service providers, inclusion in the Directory is also free. Enhanced listings, or “mini-sites” that feature pictures, videos, educational articles or promotional offerings, cost between $50 to $1,000 additional per month.  You can check out a few samples from the  Source Directory main pages.

Because we offer so many non-revenue-generating programs for our members, we depend on the income from our Source Directory and other upcoming services to help cover our operating costs.  So, please help us spread the word about it, and write some reviews!  Your use of this new community resource and your reviews of the service providers you’ve worked with help us to attract more listings and support for the work that we do.

The Source Directory will also become more robust over the coming months as more businesses create their customized pages. Check it out!  As always, we would love to hear what you think.

Thank you again to all who’ve supported us in getting things up and live this month.  We hope you find it an essential resource.


For more information, please download the press release.

If you are a business or organization that serves CA farmers, learn more.