Author Archives: Melanie Cheng

All Things Agritourism: CA Workshops, Toolkit Resources and Q&A with HipCamp Farm Camping

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Today we’re covering everything about agritourism! ~ a new government-supported agritourism program in California, comprehensive practical resources to start and manage an agritourism operation, and an interview with the Land Manager of HipCamp, a booking platform that connects paying campers with unique places to camp (think AirBnB for camping).


Agritourism Intensive Workshops

This Fall the UC Small Farm Program received a USDA grant to support the California agritourism community through a series of educational workshops, webinars and resources. This new program is all thanks to the collaboration of UC Cooperative Extension, local community organizations, tourism professionals, and experienced agritourism operators.

Over the next few months, three different regions of California will each host a three-part series of Agritourism Intensive workshops:

Plumas County Agritourism Intensive

  • Dates: Tuesdays, Dec 1, 2015, Jan 12 & Feb 23, 2016
  • Times: 9:00 a.m. – 4:00 p.m. each session (lunch provided)
  • Location: Mineral Building, Plumas County Fairgrounds, Quincy, CA 95971
  • Cost: $50 for 3-session course (only $20 for additional participants from same family or business)

Shasta County Agritourism Intensive

  • Dates: Wednesdays, January 6, February 10 and March 16, 2016
  • Times: 8:30 a.m. – 4:00 p.m. each session (lunch provided)
  • Location: The McConnell Foundation Lema Ranch, 800 Shasta View Drive, Redding, CA 96003
  • Cost: $50 for 3-session course (only $25 for additional participants from same family or business)
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Sobering, Inspiring Results from Agriculture Organization Strategy Session

This post is Part 1 of 2 re: “A Year of Learning.”  Also see Part 2: “CA Farmer Survey: Preliminary Results & Invitation to Participate” posted October 4, 2015.

On January 21st, FarmsReach Community, Multinational Exchange for Sustainable Agriculture (MESA), Community Alliance with Family Farmers (CAFF), Center for Land-Based Learning (CLBL), ATTRA/National Center for Appropriate Technology (NCAT), UC Cooperative Extension, Farmer Veteran Coalition, Sustainable Agriculture Education (SAGE), Rogue Farm Corps, Full Belly Farm, North Coast Opportunities (NCO), and Ag/Tech Mixing Bowl came together to design new, shared tools to more effectively serve small- and medium-scale California farmers and ranchers.  The original context was educational curriculum for farmers, and MESA and FarmsReach had invited the primary organizations that offer these services in California.

Shared GoalsIn the months that followed, I met individually with many of the folks above as well as other agriculture organization leaders to dig deeper into obstacles and opportunities in our shared sustainable agriculture ‘movement’, specifically regarding farm technical and business assistance.  Realizing there is no standard language to describe this farm focus, we started using the term “Farm Education & Support Services”.

A summary of the sobering results is below. Overall, there is consensus that many fundamental components for our collective success are lacking, resulting in a disconnect among farmers, organizations, and funders; duplication of effort; lack of strategic focus in fundraising and program development; insufficient organizational capacity; few explicitly shared metrics of success; and a general feeling of “dysfunction” among various organizations.

And yet, of all the groups in the convening above, all but two expressed a willingness to work together in some form of a collective impact framework to systemically improve our effectiveness and impact. (If your agriculture organizations is interested, please contact me.)

We are planning to review the results of our co-designed Farmer Survey before deciding on next steps.  So, a lot more to come.  (Please do share the Farmer Survey with your networks if you haven’t already.  Later, we’ll post the results for everyone here.)


Sustainable Agriculture Movement ~ “Farm Education & Support Services” Goals: Results of January Convening

Movement Needs

From literally hundreds of ideas to Improve Connections & Collaboration, Increase Quality & Quantity of Farmer Learning, and Improve Effectiveness & Impact, five distinct categories emerged.

Within each, I’ve summarized the group’s proposed areas for improvement.

 

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Vision of ‘Soil Nutrient Management in Drought’ Series & Forage Crop Segment Kick-off!

Participants in the Nutrient Management Series: Please take UC SAREP’s two-minute survey to let us know what was helpful or not; and what information *you* would like to see in the future to help better manage soil nutrients and the reduced water supply.

Alfalfa hay at Prather Ranch, near Mt. Shasta.  - UC ANR

It has been five months since FarmsReach, UC Sustainable Agriculture Research & Education Program (UC SAREP), and Sustainable Conservation together launched our Nutrient Management Solutions series.  These online, moderated forums and complementary Toolkit offer farmers of all experience levels practical information to manage soil nutrients in times of drought.

Now more than ever, farmers and ranchers seek solutions to maintain productivity despite the shortage of water, and today we’re sharing more of the background and vision for this timely, collaborative project.

We sat down with our partners at UC SAREP, Aubrey White and Ryan Murphy, to capture their story of how this project came about, and what they envision for the series in the future.

Today also marks the kick-off of the third topic in the series: Forage Crops.  The first two segments of the series covered orchards and trees, and wine grapes and vines.

To follow the conversation in the series or to participate, join the Nutrient Management Solutions group in FarmsReach.  (It’s free and takes minutes!)


FarmsReach (FR): First things first, why should farmers of all skill levels and all crop types be concerned about soil nutrient management, and especially now?

UC SAREP Aubrey White and Ryan Murphy: Soil nutrient management is so important to grow healthy crops, and every farmer always has an opportunity to improve how he or she uses and manages the soil.

Some practices are intended to build up the long-term fertility of the soil, while others (like nitrogen use) are meant to meet immediate needs, like building healthy foliage on crops. When done incorrectly, some practices may actually be harmful to the environment and human health.

For farmers today, water is probably their top concern.  And since soil nutrient management is closely linked with soil moisture and irrigation, farmers must adapt their nutrient management strategy as the water source, quality and quantity change in these drought years.  Thinking about the two issues together can help a farmer manage their farm more holistically and be better prepared for the likely upcoming years of drought.

Aubrey White, Communications Coordinator, UC SAREP

Aubrey White, Communications Coordinator, UC SAREP

FR: We often hear that newer farmers have a steep learning curve in managing their soil.  Do you have a sense of how skilled the typical newer farmer versus experienced farmer is regarding soil nutrient management? 

UC SAREP: Well, knowledge can be all over the map, and farmers work very differently.  Some are agronomists and depend on frequent soil sampling and data-driven information.  Others monitor and understand soil fertility based on sight, touch, and smell. Both types of farmers can be just as successful, but both need a set of practices they can use and trust to guarantee healthy crops.  Because farming doesn’t require any sort of formal training (no degree required), many farmers may start at ground zero.  I think a lot of the learning curve is in understanding your own soil and how to see the signs of healthy or unhealthy changes.  But yes, that can be a steep learning curve!

We know that farmers seek out informational resources, and there are a lot of resources available out there to get started.  But, when you’re in the field in mid-May and your crops are looking damaged and you have to troubleshoot, the vast amount of resources available can be overwhelming to sift through.   When you have an immediate problem, talking to someone with knowledge and experience can be invaluable.  It’s great to see farmers ask soil questions in FarmsReach and get answers from others in the community!

FR: Can you share a bit about how the UC SAREP Solution Center for Nutrient Management project came about?

UC SAREP: The Solution Center for Nutrient Management began as a project in 2013.  We want agricultural research to be easily digestible, available at the right time to growers, and relevant to the diversity of growers throughout the state. We also want to build a statewide network of people who are knowledgeable about nutrient management—growers, researchers, crop consultants, and others.  We think the power of information-sharing is in these networks, so we hope to create a variety of ways to open up communication on the topic, and use our collective minds to address big challenges growers face.

Initially, the Solution Center focused on the greenhouse gas emissions (GHG) and agriculture research of UC Davis’ Martin Burger and Will Horwath.  Going forward, though, the Solution Center will focus on nutrient management in general.  Currently, we have a small (but growing) database of research on our website, searchable by categories growers are interested in, with research summaries and links to related publications. We’re organizing field days, building toolkits on our website, and, of course, partnering with FarmsReach and Sustainable Conservation to host this series of online discussions on a variety of topics, and curating the Soil Nutrient Management Toolkit in FarmsReach. We hope to see this project grow over the years into a reliable source of information for growers, and a helpful tool for researchers who want to get the word out about their research. Continue Reading →

Grocery Delivery Service Instacart Partners with FarmsReach for Delivery from Local Farmers Markets

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NOTE: The East Bay farmers market deliveries pilot has been suspended, and Instacart and FarmsReach are conducting a feasibility study of deliveries from farmers markets from the San Francisco urban center.

Below is the press release that went out today announcing our partnership with Instacart.  Exciting times!


San Francisco, Calif. – September 11, 2014Instacart, the only service that can deliver groceries from multiple local stores within an hour, announced today that it has partnered with FarmsReach, a platform for small and medium-scale farms to access the products, support and services they need to be successful.

Instacart will begin delivering groceries from Farmers Markets in San Francisco’s East Bay and plans to expand beyond that area soon.

Initially, Instacart will be delivering from Farmers Markets on:

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Birth of a New Nonprofit Organization: the Farmers Guild!

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Last summer, with a shared vision, FarmsReach and the Farmers Guild joined forces to better connect the agricultural community in California. At that time, there was just one Farmers Guild in Sebastopol, which brought together anywhere from 20-50 farmers for a casual monthly potluck. FarmsReach had also recently launched its online platform to build stronger connections between both farmers and partner agricultural organizations.

Since then, both the Farmers Guild and FarmsReach have grown tremendously together.

With the help of FarmsReach’s funding and supportive online community, as well as the donated time and space by Guild member volunteers and Grange Halls, the Farmers Guild has expanded to six more regions, stretching from Mendocino to Nevada County to Santa Cruz – with more to come.

We first highlighted Evan Wiig, the founder of the first Farmers Guild and co-organizer of each of the new Guilds, back in September. Now it’s with great excitement that we announce the formation of the new Farmers Guild nonprofit organization in which he will serve as Executive Director.

Evan has been an infectious speaker and inspiring community organizer for the Farmers Guild and FarmsReach while we have worked together. Below I talked briefly with Evan about his plans for the Guilds going forward!

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Microloan Options for Small Farms ~ Recap from the CA Small Farm Conference

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Last week the 27th California Small Farm Conference took place in Rohnert Park, about an hour north of San Francisco. You never know exactly what to expect at this annual event, since it moves across California each year and offers ever-changing workshops designed with the help of each region’s local agriculture organizations.

This year the Workshops were organized into some hot topics (Emerging Issues, Production, Farm Management, Marketing, and Farmers Markets), and were chock full of some really valuable, practical content. It was a welcome problem not being able to decide which ones to attend!

We co-hosted one session on Crowd-Sourcing & Community Sharing, where FarmsReach, The Farmers Guild, CropMobster and Farm Hack Davis joined forces for an interesting discussion on the power of collaboration within the food and farming community.

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A New Community-Based Sustainable Seed Marketplace

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Since 2011, FarmsReach has been working with nonprofit, academic and farmer partners to identify how we may best contribute to improving the quantity and quality of non-GMO, untreated seed purchased by production farmers.

After a few years’ research and input from farmers, seed dealers and seed breeders, we were excited to “unveil” the Sustainable Seed Marketplace pilot at this year’s Organic Seed Alliance conference, and we invite your feedback!

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FarmsReach Social Media Roundup

On the FarmsReach Facebook and Twitter pages, we’ve been posting a mix of news, inspirational quotes, photos and more each day.

All these social media sites are overflowing with information. For those who shy away from the information overload of tracking each of these social sites, we’ve decided to give you a biweekly “best of” roundup of posts.

If you like, you can “Like” us on Facebook, or follow us on Twitter to access the information flow. Otherwise, we hope you enjoy our digest of best picks!


Properly Managing Dry Periods For Healthy Female Ruminants

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With dairy cows, goats and ewes the goals are healthy, productive mothers that deliver vigorous offspring, milk well, do not lose too much condition and breed back on time. These goals can be achieved by properly managing the dry period and transition to lactation.

CAFF Produces Guide to Serve Farm Produce In Schools

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Farm-fresh food is making a comeback in schools — more than half of California’s 1,000 school districts are engaged in Farm to School activities, according to the USDA’s new Farm to School Census.

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FarmsReach Debuts our Source Directory for CA Farmers!

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FarmsReach hit another milestone this week with the launch of our new Source Directory, the first online guide to the best California contractors, input suppliers, lenders, and all things farming. A big thank you to the FarmsReach community for referring us to all of your favorite businesses and organizations!

We know that operating a farm requires tapping many support people and buying (and borrowing) a lot of equipment and supplies.  Our goal with the new Directory is to give all of our members an easy way to connect with trusted service providers and to make smarter, more informed choices for your businesses.

Click to view Johnny's "mini-site"

Click to view Johnny’s Selected Seeds’ custom pages.

This new section of our site will continue to expand and evolve as we add more listings and add new software functionality.  We’ve already compiled over 300 organizations, suppliers, contractors, lenders, labs and consultants that have been directly referred by FarmsReach members over the past year.  Going forward, we will continue to scour our online Conversations for leads, as well as from the Farmers Guild gatherings and casual conversations.

Like everything else in FarmsReach, the Source Directory is free for farmers to use.  And, for approved service providers, inclusion in the Directory is also free. Enhanced listings, or “mini-sites” that feature pictures, videos, educational articles or promotional offerings, cost between $50 to $1,000 additional per month.  You can check out a few samples from the  Source Directory main pages.

Because we offer so many non-revenue-generating programs for our members, we depend on the income from our Source Directory and other upcoming services to help cover our operating costs.  So, please help us spread the word about it, and write some reviews!  Your use of this new community resource and your reviews of the service providers you’ve worked with help us to attract more listings and support for the work that we do.

The Source Directory will also become more robust over the coming months as more businesses create their customized pages. Check it out!  As always, we would love to hear what you think.

Thank you again to all who’ve supported us in getting things up and live this month.  We hope you find it an essential resource.


For more information, please download the press release.

If you are a business or organization that serves CA farmers, learn more.

A New Lease on Life: The CA State Grange

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Lawrence Jaffe, farmer – lawyer – Grange revivalist

At the recent Farmers Guild meetup in Sebastopol, Lawrence Jaffe gave a colorful, short talk about:

Transcript:

The Sebastopol Grange was established in 1898, and in 1940 after the war, people in the community would finish their day harvesting or milking and then come over and work on building its Grange Hall.  They borrowed money from themselves, like holding their own pancake breakfasts and selling pancakes to themselves.  They raised the money by themselves.  When I looked through the rule books of our Grange, the people who built the hall and participated in it are the same names as all the streets around here and on all the orchards around here.  And yet, for years I would drive right by this building on Highway 12. 

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