Agri-Marketing News ~ FarmsReach Launches Online Platform for Non-GMO Seeds

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FarmsReach, the Berkeley-based social enterprise for farmers and ranchers, announced a pilot e-commerce platform for non-GMO, sustainable seeds at the Organic Seed Alliance Conference in Corvallis, Ore.

When it debuts later this year, FarmsReach’s Sustainable Seed Marketplace will be the first online source of its kind, an e-marketplace for non-GMO seeds from a mix of seed distributors, enhanced with anecdotal seed performance data from North American farmers. With the Marketplace, farmers can comparison-shop and make wish lists and annotations, viewable only by them, as they strategize for upcoming crops.

FarmsReach invites comments and feature requests from farmers, seed breeders, seed growers and seed dealers across the country. It will host a webinar for dealers in late February, and one for farmers and seed growers in late March to walk through the platform and gather feedback. Webinar dates will be sent to FarmsReach’s more than 800 members and posted on the FarmsReach website:

FarmsReach will also present quick demos of the Sustainable Seed Marketplace at upcoming Farmers Guild meet-ups in Mendocino, Sebastopol and Davis, Calif.

Melanie Cheng, founder of FarmsReach, said, “We have collaborated with farmers, seed dealers and other industry stakeholders to design a practical tool that will help the sustainable seed market grow. The Marketplace is a great way for us to further our mission to leverage the wisdom of the community to help farmers be sustainable and profitable.”

A concept paper about the Sustainable Seed Marketplace is included in the Organic Seed Growers Conference Proceedings. For more information and updates on webinar dates, visit

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