Monthly Archives: July 2014

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Marketing & Sales Series: Pt 2 ~ Pricing Your Products & Tracking Sales

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Today, our Marketing & Sales series continues with tips from our farming community and University of Vermont Cooperative Extension on how to accurately price your products and track sales.

Tracking prices in the volatile fresh foods market is tough, regardless of how large or small your operation is. It’s inevitable that sometimes you’ll be below and sometimes you’ll be above the average market rates. Thus, the most important thing to ensure is that you’re making money on every transaction, and that you are truly covering your costs and making a profit. Luckily, there are many tools out there to help you do just this.

Read on as we help you think about your pricing strategy. Whether you’re a small or medium-sized farm, knowing the basics and thinking about how to improve your systems will pay off.

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FarmsReach Social Media Roundup

On the FarmsReach Facebook and Twitter pages, we post a mix of news, inspirational quotes, photos and more each day.

For those who shy away from the information overload of tracking each of these social sites, here is your monthly “best of” roundup of posts.

If you like, you can “Like” us on Facebook, or follow us on Twitter to access the information flow. Otherwise, we hope you enjoy our digest of best picks!


USDA predicts record California almond crop, Merced Sun Star
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California almond growers will harvest a record 2.1 billion pounds this year, a federal agency projected Monday, further evidence that water is finding its way to this profitable crop.

California ranchers tackle the climate crisis one pasture at a time, Grist
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By spreading compost on their pastures, Marin County ranchers have been able to suck significant amounts of carbon from the atmosphere. But can it work elsewhere?

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Marketing & Sales Series: Pt 1 ~ Comparing Your Sales Channels

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With the ongoing popularity of our Water & Drought Management and Labor & Worker Safety series, we’re excited to announce our next two-month series of blog features about Marketing & Sales. 

This new series will be a mix of practical resources created by our partners combined with farmer stories and useful tips. We are pulling information from branding experts, food safety and value-added food specialists, experienced vegetable and livestock farmers, and farms of all sizes developing their marketing and sales strategy.


To kick things off, we’re discussing the importance of choosing the right mix of sales channels for your operation. There are many issues to consider and many different channels to get your product to the final end-consumer.

Read on as we help you think about your strategy, how to choose the channels that will work for you, and – most importantly – maximize your profit!

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Labor Series: Pt 10 ~ New FarmsReach Labor & Worker Safety Toolkit!

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We’re excited to focus the final installment in our Labor & Worker Safety Series on the FarmsReach Labor & Worker Safety Toolkit. It provides checklists, info sheets, spreadsheets, and detailed practical references to help you better manage your employees.

All of our Toolkit resources were recommended by our Featured Farmerspartners and the community, and are categorized by topic:

We hope these resources provide practical ideas and tools to start thinking differently about managing your team!

Below is just a sampling from the new Labor & Worker Safety Toolkit.

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Labor Series: Pt 9 ~ Navigating Labor Contractors ~ Tips from AgSafe’s Amy Wolfe

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Written by guest blogger, Amy Wolfe, President and CEO of AgSafe. AgSafe works to provide employers and employees in the agricultural industry with the education and resources needed to prevent injuries, illnesses, and fatalities. 

In today’s agricultural industry, contract labor is playing an increasingly important role in getting our vast array of commodities to consumers. Whether it’s a result of labor shortages or growers’ desire to minimize the risks inherent in being an employer, the number of licensed farm labor contractors (FLCs) is on the rise to help fill that need. It is imperative that farmers understand the legal parameters for FLCs and how to ensure they are working with a business legally in compliance.

Read on as I discuss the basics of farm labor contractors, how to find those that are legally registered, and what additional paperwork a farmer should request before working with one.

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The Love Lives of Farmers: How to Make Rural Romance Work

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A resettled young couple in Nebraska, 1936. Photo by Arthur, Rothstein/Library of Congress.

This article was first published on Civil Eats, June 2014. This article is now being republished with permission from the author, Kristina Johnson. Kristina is a Bay Area, freelance journalist focused on agriculture and rural life. 

When a friend of mine moved to a rural part of California, she called her new home “BYOB” or “Bring Your Own Boyfriend.” “The pickings out here are slim,” she said.

The problem with this advice was that my dater’s luck in the city hadn’t been so great either. And on the many nights when I waited for a guy to call, I doped up on rural romances. I treated my disappointment with the hope that outside city limits there was a place—Farmland, America—where the cowboys were monogamous and the vegetable growers knew how to ask a girl out.

So I started asking farmers about their love lives with plans to write about what I found. But I also had my own agenda: I wanted to know if I moved to the country whether there would be someone there worth having a relationship with. I was looking for the pastoral version of a romantic cheat-sheet, a farmer’s guide to successful matches.

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