We’re excited to announce new farmers market resources in our Marketing & Sales Toolkit! Whether you’re new to this direct marketing channel or currently sell at many markets, these resources will help you think about your pricing strategy, improve the look and feel of your stall, begin to introduce mobile payment options, and more.
All of our Toolkit resources are recommended by our Featured Farmers, partners, and the community. We hope you use the checklists, info sheets, spreadsheets, and detailed practical references to make the most of your markets and maximize sales. Below is a sampling of our new additions. We’re adding more resources to this Toolkit all the time, so stay tuned for updates!
Getting Started with Farmers Markets
Comprehensive guide for beginning to sell at the farmers markets, including tips on what to know before you begin, choosing a market, finding your niche, and understanding your competition.
Source: Wallace Center
Farmers Market Break-Even Calculator
Loosely adapted from Richard Wiswalls’ popular book The Organic Farmer’s Business Handbook, this simple worksheet helps you quickly calculate your required daily sales at each farmers market to break even.
Pricing Your Products & Tracking Sales
Basic tips to improve your pricing strategy, competitively price your products, and track sales.
Mobile POS Payment Options for Your Customers
Basics of mobile point-of-sale (POS) systems, recommendations on the best systems on the market, and options to increase your customer base with recipients of the Supplemental Nutrition Assistance Program and Electronic Benefit Transfer (EBT).
Vendors: Increase Your Sales at Farmers Markets
Video webinar covering in-depth strategies to increase farmers market sales, including product placement, time management, and signage.
Source: Appalachian Sustainable Agriculture Project (ASAP)
Farmers Market Supplies
Simple checklist of common farmers market supplies to bring for your market stall.
The Art & Science of Farmers Market Display
Tips for creating a visually inviting, abundant, and customer-friendly market stand to attract more customers and increase sales.
Source: UVM Extension
Farmers Market Vendor Guide for Preparing & Offering Food Samples
Quick tips on how to avoid contamination and properly clean and sanitize equipment, surfaces, and your hands during market sampling.
Source: Colorado State University Extension
How to Keep Your Customers and Your Money Safe
Quick reference of safety and security issues at a farmers market, including using canopy weights, hiding electrical cords, and keeping your cash safe.
Source: Growing for Market
Farmers Market Insurance: An Introduction to Policy Types & Common Themes
Guide to understand basic policies, what those policies cover, and how to guarantee you are purchasing a policy that provides the right coverage.
Source: Farmers Market Coalition
Farmers Markets: Marketing & Business Guide
Guide for farmers market organizers on how to develop, promote, structure, and evaluate a new farmers market, including do-it-yourself worksheets and examples of surveys, SWOT analysis, and customer evaluations.
Be sure to check out the complete Marketing & Sales Toolkit for more resources on choosing your sales channels, wholesale marketing, sales, and cottage food laws.
We’re continuing to expand the Marketing & Sales Toolkit, so stay tuned for more resources.
If you happened to miss them, check out our other features in the Marketing & Sales series:
If you have questions or words of wisdom about selling at the farmers market, visit FarmsReach Conversations and post a question or comment!
If you have other great resources to share, get in touch. We’d love to hear from you.